Tom Deutch

Switching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.

See how Zillow’s Zestimate uses AI, what its error rates really mean, and how agents should explain it to clients.

See the top 5 cloud-based real estate brokerages for U.S. agents in 2026, including fees, splits, tech, training, and more.

Build a follow-up plan for real estate leads with the right touchpoints and timelines, including scripts, cadence, and KPIs.

Compare 5 real estate marketing automation tools for 2026 with features, pricing, and best fits for brokerages and teams.

6 step playbook to convert real estate leads: speed-to-lead, scripts, nurture cadences, and KPIs. Start closing more.

Real estate automation tactics for 2026: lead routing, nurture sequences, listing workflows, and transaction ops – plus tools and KPIs.

A practical real estate SEO guide for teams and brokerages: local rankings, content plan, tech fixes, and tracking. Build your plan now.

Here are 31 real estate ads that convert across different formats, plus copy formulas and templates you can steal.

A broker’s guide to AI for recruiting, lead routing, marketing, compliance, and ops, plus tool ideas and a rollout plan for your brokerage.

Compare 11 AI tools that boost real estate marketing, from chatbots, virtual staging, CRM, and content, plus tips to pick your stack.

See when humans vs. AI chatbots win in real estate. Compare costs, lead speed, and ROI, with examples and tools. Decide on the solution today.

Master real estate lead management with workflows, top CRMs, and 2026 compliance tips. Boost response time and conversions by reading the playbook.

Roof Pro launched its GPT integration this week after the company took the time to establish safeguards necessary for the real estate industry.

BHHS Fox & Roach launches Taylor, an AI bot providing 24/7 personalized support and tailored property recommendations.

Harry Norman launches Ava, an AI chatbot delivering personalized homebuying support and real-time customer service.

Long & Foster launches Holmes, a 24/7 AI bot providing personalized property recommendations and customer support.

Edina Realty launches Emma, a smart bot offering personalized property recommendations and 24/7 support for homebuyers and sellers.

Long Realty launches Sunny, an AI assistant that delivers personalized guidance, real-time help, and better lead opportunities for agents.

Elle, BHHS Chicago’s new website assistant, delivers personalized, real-time help across real estate, mortgage, and relocation services.

Roof AI and Percy join forces to give real estate pros smarter insights, better lead targeting, and new revenue opportunities.

Roof remembers returning visitors, personalizes their experience, and turns email alerts into scheduled visits.

Convert buyers into sellers, win mortgage leads from competitors, and verify contacts for serious opportunities.

Promote your listings, highlight your Realtors, and deliver smarter property recommendations.

Turn static lead forms into dynamic conversations, automate listing removals, and smartly process customer email replies.

Mute bot notifications, get structured email data, and remove duplicate listings for better browsing.

Capture full lead info, gather listing consent, and provide richer context for smarter agent follow-ups.

Promote coming-soon listings, capture customer agent info, and ensure chat works even during outages.

Expanded multi-family search, better lead context, and new customer follow-ups to ensure every request is captured and addressed.

Better agent matching, stronger spam filtering, and improved bot mute behavior for a safer, smoother user experience.

Improved monthly reports, enhanced email compliance, and important bug fixes to give you clearer insights and smoother performance.

Discover new upgrades: tighter budget search, area prefix support, and future showings for coming-soon listings.

Block unqualified leads on pending listings, require detailed general inquiries for better routing, and map custom areas for your bot to recognize.

Three major updates: gated property recommendations for lead gen, smart rental filtering to save agent time, and AI bots for individual agents.

Convert open house visitors into leads automatically, trigger bot skills based on page context, and boost SEO with optimized loading speeds.

Three new bot capabilities: instant QuickBuy cash offers, first-time buyer identification, and strategic opt-ins for customers leaving competitors.

Roof AI Messenger just got a major UI upgrade: sleeker design, faster performance, intuitive navigation, and user privacy

Roof AI pioneered real estate chatbots in 2016. Now we're pioneering true conversational AI with adaptive flows, multilingual support, and memory.

How does Redfin compete? By controlling everything from lead gen to closing. Learn the secrets of their industry success.

A look back at 2018 when AI bots were just emerging. Discover the early vision for conversational marketing that became today's industry standard.

Digital transformation isn't about upgrading one tool. See how connected experiences generate revenue without extra spend.

Real estate brokerages are marketplaces connecting buyers, sellers, and agents, with the best ones optimizing on both ends.

The real estate tech revolution is here. Discover why brokerages that ignore customer experience fail – and what the winners are doing right.

The shift from supply to demand is reshaping real estate. Learn why owning customer relationships beats owning listings and how to adapt.

A study of 74 top brokerages reveals 41% never respond to website leads. Discover why response time matters and how AI assistants can help.

Lead qualification is becoming one of real estate’s biggest revenue streams. See how brokerages can leverage it to boost margins and stay competitive.