Your data, your voice

Roof AI connects directly with your MLS, CRM, and agent data – so your assistant always answers with accuracy and personality.
How it works ->

Ingests your data sources

Roof AI securely connects to your MLS, CRM, and brokerage systems – pulling the latest listings, agents, and brand information in real time.

Understands your brokerage's DNA

Roof AI learns your tone, services, and team structure, so every response sounds like your brand.

Personalized, accurate conversations

Buyers get real answers such as property details, agent info, and brand insights directly from your verified data.
Real-time data

Your listings, understood in real time

Roof AI syncs with your MLS to instantly deliver accurate property details. From conversational home search to personalized recommendations, it turns your MLS data into meaningful buyer experiences.
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Agent rooster feeds

Your agents, showcased and connected

Roof AI integrates with your agent roster to promote your team and match prospects with the right person. When buyers ask about your team, Roof AI instantly highlights the right agents.
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Brokerage DNA

Your brand, trained into the Al

We train Roof Al on your brokerage's DNA – your services, people, and market presence. When clients chat, they're speaking to a digital reflection of your brand, not just another third-party widget.
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CRM, MLS and more

Connected across your entire ecosystem

Roof Al doesn't just chat, it routes valuable conversations and leads to the right people automatically. It syncs with your CRM and lead routing systems to ensure every buyer profile and conversation flows directly to your team.
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Turn your data into a competitive advantage

Instant lead-to-agent connection
Roof AI keeps your roster updated, so every agent is connected the moment they join.
Real answers, real listings, real-time
Roof AI syncs live with your MLS, turning property data into instant insights for buyers.
Consistent data, confident conversations
Every listing, update, and lead follows the same verified data standards and sources.
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In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
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Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
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Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
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SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company

Ready to leverage your data?

Talk to our team and discover how Roof AI can transform your real estate operations.

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FAQs

Got questions about integrations? If we don't have the answers, feel free to reach out to our team.

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What data sources power Roof AI?

Roof AI connects directly to your MLS, CRM, agent roster, and brand data – ensuring every answer and action reflects your business.

Does Roof AI update automatically with new MLS listings?

Yes – listings, prices, and property details refresh automatically through your MLS/IDX feed integration.

Can we customize how Roof AI represents our brand?

Absolutely. Your AI agent is trained on your brand and team bios for authentic, on-brand interactions.

How does Roof AI match leads with agents?

It uses your CRM and roster data to route buyers according to your business rules.

Is Roof AI compatible with our existing tech stack?

Roof AI integrates seamlessly with your CRM, lead routing, and website systems to fit into your current workflow.