Built for real estate brokerages
Roof AI transforms passive browsing into booked appointments – so you can close more deals without extra work.
Includes:
Proven 30-100% more leads for brokerages
10+ core product functions and new updates
Integrations with your CRM, IDX, and MLS
Automated cross-sell of mortgage services
Smart lead qualification and routing
Done-for-you setup and easy onboarding
Enterprise-grade security and compliance
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Built for brokerages
Designed for real estate
Trained on MLS data, your content, and agent info. Understands listings, leads, and the full buying journey.
Often lacks real estate expertise
Understands your brokerage
Learns your agents, brand, and listings so responses feel tailored and accurate.
Doesn't understand your listings or agents
Feels like your team
Matches your tone, language, and branding so clients feel they’re talking to your brokerage.
Looks and feels like AI
Proven ROI
Drives 30–100% more leads plus 5–7% lead-to-close rate. Learn more about our customers.
Generic industry benchmarks
AI conversations that sound human
Handles searches, showings, pre-approvals, and local questions with natural, real estate specific dialogue.
Generic flows that don't provide value
Integrates with CRM and MLS
Syncs accurate, up-to-date listing and lead data directly from your MLS and CRM.
No MLS access or IDX listings
Brokerage-wide automation
Serves thousands of visitors simultaneously with personalized experiences – no extra headcount needed.
Built for agents or small teams
End-to-end setup
Everything from MLS, IDX, CRM, and brand training is handled by Roof AI's onboarding team.
Often requires you to set up and train
Core software
Value-first engagement
Converts more leads with a value-first approach.
Context-aware qualification
Identifies intent, budget, and readiness through conversation and builds rich lead profiles automatically.
Smart routing via CRM integration
Routes leads automatically based on your business rules.
Relevant follow-up
Delivers personalized follow-ups via email that prevent leads
Behavior-driven nurture campaigns
Sends MLS-powered alerts tailored to each user’s behavior and re-engages automatically over time.
Suggests other core services
Creates additional revenue streams, including mortgage and relocation, automatically.
Continuous memory
Recognizes visitors when they return and resumes searches and preferences without friction.
Multi-lingual support
Automatically detects and responds in English, French, Spanish, and more.
Reporting and analytics
Track conversations, lead quality, and conversion metrics.
Built for brokerages
Drive revenue through engagement
Convert more leads from every conversation, and turn your engagement into measurable growth.
Years of realty experience built in
We have worked hand-in-hand with brokerages to turn their data and conversations into real results.
Sell your services
Grow your business without the headcount. Roof AI automates appointment booking and core-service upselling so you can scale efficiently.











