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Roof AI CEO on ChatGPT – and the need for guardrails
Roof Pro launched its GPT integration this week after the company took the time to establish safeguards necessary for the real estate industry.
From traffic to transactions
All the features real estate teams rely on to attract, engage, and convert – powered by Roof’s AI assistant.
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Features
Our AI assistant engages users for longer, leading to better outcomes for your brokerage, with less work.
90M
visitors served
1.3M+
leads generated
3.5x
more showings booked
4.2 mins
avg. engagement time
Search that speaks human
Let buyers find their dream home in their own words. Roof AI’s natural language search connects directly to your MLS for real-time, accurate results – no filters, no friction.
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Instant understanding
Roof AI interprets context and intent to deliver relevant results instantly
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Simple insights
Every query provides valuable insights into what visitors want, so your team can follow up smarter
Smarter conversations
Roof AI transforms static pages into dynamic, interactive experiences. Visitors can ask about property details, neighborhood insights, and even real estate knowledge all through natural conversation.
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Context aware
Conversationally answers questions about listings, neighborhoods, schools, and local life
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Real estate expert
Delivers real estate expertise instantly – no agent intervention required
Your data, your voice
Roof AI connects with your brokerage’s systems to learn from your MLS feeds, agent roster, and brand identity. The result is an assistant that represents your business authentically and answers with precision.
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Perfect matches
Automatically matches buyers with the right agent based on their specialties, regions, and strengths
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Knows your brand
Knows your agents, offices, and services – guiding clients to the right contact automatically
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
See story
Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
See story
Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
See story
Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
See story
SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
FAQs
Got questions? We’ve got answers. Check out our most frequently asked ones here, or talk to our team.
What type of feeds are supported?
Roof AI supports both types of IDX feeds: RETS or RESO Web API. Roof AI does not support personal website feeds.
Which area types are supported / unsupported?
Areas such as cities, communities and neighborhoods are supported. HOAs, points of interests, condo buildings, golf clubs, etc, cannot be supported.
Do you support commercial property searches?
No, Roof AI does not currently support commercial property search.
What happens if the AI assistant can’t answer?
Your AI assistant will capture the contact information of the lead and notify you by email to reach out to them.
Can someone on my team take over the chat?
No, Roof AI does not support human live chat. All conversations are generated by Roof's AI engine. Whenever human intervention is needed, your AI assistant will send your customer care team an email notification with all the lead's contact information.
What formats are supported for agent roster feeds?
Roof AI can fetch the agent roster data from an API, a simple URL or SFTP link. This feed is updated automatically twice per day (early morning and late evening).
Can the property recommendations cadence be customized?
Cadence cannot be changed and cannot be customized. This was built and tested on proven consumer data and behaviour across our entire network. Renter property recommendations will stop after 3 months, while buyer property recommendations will stop after 1 year.
Can email follow-up email time be customized?
Follow-up time is customizable, and can range between 1-3 hours during business hours. If a request is sent during off-hours, the follow-up is sent the next day during business hours. You also have the option to opt-out of email follow-ups altogether.
Resources
Recent blog articles
