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Roof AI CEO on ChatGPT – and the need for guardrails
Roof Pro launched its GPT integration this week after the company took the time to establish safeguards necessary for the real estate industry.
Turn website visits
into closings
Roof AI turns passive visitors into engaged, qualified opportunities and moves every lead toward an appointment, without the extra work.
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Solutions
Our AI assistant has helped over a million Americans, and generated more leads for brokerages.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
Engage your visitors
Your Roof AI assistant turns website visits into real conversations that capture context, contact details, and intent 24/7 so your team can respond with confidence.
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Passive to active
Turn passive browsing into real conversations that build trust
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More natural search
Visitors speak in their own words, while your AI captures what matters most
Book qualified appointments
Schedule qualified appointments for high-intent leads and connect them with the right agent.
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Fast replies
Respond to each inquiry instantly, 24/7 so buyers always feel heard, not ignored
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Auto-qualification
Qualify every lead instantly through real-time conversations that uncover intent
Nurture potential clients
Stay top-of-mind with timely, relevant outreach. Roof AI keeps your brand present long after the first interaction, automatically sending the right property alerts and updates at the right time to move leads along.
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Personal and relevant
Your AI assistant learns from every client interaction, then sends property updates tailored to their preferences
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Upsell services
Introduce complementary services like mortgages, at the right time
Follow up intelligently
Close the loop on each inquiry and never let a hot lead go cold. Roof AI automatically tracks every interaction, flags missed opportunities, and helps your team re-engage qualified prospects before deals slip away.
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Never lose a lead
Get notified instantly when a lead hasn’t been contacted, so nothing falls through the cracks
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Track everything
Track all follow-ups, escalations, and uncontacted leads in one dashboard view
Your visitors deserve to feel special
Turn every visit into a personalized, two-way conversation that make visitors feel heard and your agent busy closings deals.
High intent leads
Roof AI syncs with your CRM to instantly qualify and route the best leads to the right agent, automatically.
Personalized alerts
Detect each client’s preferences and activity, then send timely property alerts that match what they’re looking for.
Sell your services
Introduce complementary services at the right time, adding long-term value for you and your clients.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
See story
Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
See story
Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
See story
Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
See story
SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
FAQs
Got questions? We’ve got answers. Check out our most frequently asked ones here, or talk to our team.
Is Roof AI a fit for my brokerage?
Yes – Roof AI is built specifically for real estate brokerages. If your site receives healthy website traffic, Roof will help you engage with your visitors, qualify leads, and route them to the right agents automatically. If your team wants to convert more traffic into appointments without adding headcount, Roof AI is a fit.
Why should I use an AI assistant?
Because your website visitors expect real-time answers. Roof's AI assistant greets every visitor, helps them find listings, answers their questions, and connects them with agents – instantly.
Is Roof AI easy to set-up?
Very. Roof AI connects directly to your website, CRM, and MLS feed, and our team handles the onboarding for you. Most brokerages are live within 2-3 weeks, with minimal effort from your IT or marketing team.
Does the AI assistant make mistakes?
Roof AI is built with real estate–specific guardrails, Fair Housing compliance checks, and human oversight tools. It only answers within its knowledge base – MLS data, your listings, and your brokerage content – so it stays accurate, compliant, and on brand.
Can I train my AI assistant to learn my business?
Yes. Your assistant is trained on your brokerage data – your listings, agent bios, brand tone, and services – so it reflects your voice and values in every conversation.We continuously refine it with your feedback and new data, so it keeps getting smarter over time.
Resources
Recent blog articles
