Search the way you speak
Natural Language Search lets buyers describe their dream home the way they speak and instantly see listings that match.
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Visitors type naturally
Buyers describe their dream home in plain English, like “homes near the golf course under 600k.”
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Understand intent and context
Roof AI instantly understands intent and parses the details, feeding valuable data into your CRM.
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Results from trusted sources
Personalized and accurate search results appear instantly – powered by full MLS integration.
In-sync
Search results that evolve with the buyer's needs
Flexible
Multi-lingual support built in
Benefits that matter most for modern brokerages
Keep visitors engaged
Roof AI removes friction and creates an experience that pulls visitors deeper into your listings, increases engagement, and keeps on your site longer.
Convert more leads
Each natural query reveals intent. Each question buyers ask gives your Al assistant context – helping qualify leads automatically and routing them to the right agent.
Strengthen your brand
Deliver a modern, premium experience. A smarter, more human website shows clients you’re a tech-forward brokerage that truly understands their journey.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
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Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
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Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
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SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Ready to upgrade your search?
Talk to our team and discover how Roof AI can transform your real estate operations.
FAQs
Got questions about Natural Language Search? If we don't have the answers, feel free to reach out to our team.
How does Natural Language Search work?
Roof AI lets visitors search properties the same way they speak – for example, “Show me homes in Augusta under $600k with a pool.” The AI understands and translates this intent into real MLS results instantly.
What makes Roof AI’s search different from filters and checkboxes?
Traditional searches rely on rigid filters. Roof AI removes friction by allowing free-form input, helping visitors refine and update their search naturally as they chat (“Increase my budget by $50k,” “Add another bedroom”).
Can Natural Language Search understand complex or vague requests?
Yes – the AI is trained on years of real estate-specific queries, so it can interpret even broad or conversational language.
Does it use live MLS data for results?
Absolutely. Every search result is powered by your MLS feed, ensuring real-time, accurate listings with current prices, images, and statuses.
Can the AI remember user preferences between visits?
Yes. The AI assistant builds a personalized search profile for each visitor, so when they return, they can pick up exactly where they left off – no need to start over.