Blog CategoryOtherAnything that doesn’t fit the main buckets including product updates, media notes, quick announcements, and more.Top contributorsPierre SabbaghCo-founder & CEOTom DeutchContent Lead
Roof AI CEO on ChatGPT – and the need for guardrailsRoof Pro launched its GPT integration this week after the company took the time to establish safeguards necessary for the real estate industry.Read more
BHHS Fox & Roach partners with Roof AIBHHS Fox & Roach launches Taylor, an AI bot providing 24/7 personalized support and tailored property recommendations.Read more
Harry Norman partners with Roof AIHarry Norman launches Ava, an AI chatbot delivering personalized homebuying support and real-time customer service.Read more
Long & Foster partners with Roof AILong & Foster launches Holmes, a 24/7 AI bot providing personalized property recommendations and customer support.Read more
A push toward further personalizationRoof remembers returning visitors, personalizes their experience, and turns email alerts into scheduled visits.Read more
Listing opportunities, poaching mortgage leads, and moreConvert buyers into sellers, win mortgage leads from competitors, and verify contacts for serious opportunities.Read more
Smarter property recommendations and new email designPromote your listings, highlight your Realtors, and deliver smarter property recommendations.Read more
Smarter lead forms, listing removal, and email processingTurn static lead forms into dynamic conversations, automate listing removals, and smartly process customer email replies.Read more
Mute option, parsable emails, and listing deduplicationMute bot notifications, get structured email data, and remove duplicate listings for better browsing.Read more
Enhanced lead capture and cross-selling contextCapture full lead info, gather listing consent, and provide richer context for smarter agent follow-ups.Read more
Coming soon listings, customer agent name, and chat failoverPromote coming-soon listings, capture customer agent info, and ensure chat works even during outages.Read more
Multi-family listings and improved lead trackingExpanded multi-family search, better lead context, and new customer follow-ups to ensure every request is captured and addressed.Read more
Agent search improvements, spam filter, and sticky bot muteBetter agent matching, stronger spam filtering, and improved bot mute behavior for a safer, smoother user experience.Read more
New metrics breakdown, advertising compliance, and moreImproved monthly reports, enhanced email compliance, and important bug fixes to give you clearer insights and smoother performance.Read more
Search budgets, area prefixes, and future showingsDiscover new upgrades: tighter budget search, area prefix support, and future showings for coming-soon listings.Read more
Pending listing actions, general inquiries, and custom areasBlock unqualified leads on pending listings, require detailed general inquiries for better routing, and map custom areas for your bot to recognize.Read more
Property recommendations and agent botsThree major updates: gated property recommendations for lead gen, smart rental filtering to save agent time, and AI bots for individual agents.Read more
Open house leads and behavioral triggersConvert open house visitors into leads automatically, trigger bot skills based on page context, and boost SEO with optimized loading speeds.Read more
QuickBuy, first-time buyers, and competitor leadsThree new bot capabilities: instant QuickBuy cash offers, first-time buyer identification, and strategic opt-ins for customers leaving competitors.Read more
New look, same powerful conversationsRoof AI Messenger just got a major UI upgrade: sleeker design, faster performance, intuitive navigation, and user privacy Read more
The next chapter in real estate AIRoof AI pioneered real estate chatbots in 2016. Now we're pioneering true conversational AI with adaptive flows, multilingual support, and memory.Read more
GuideSwitching web vendors? Here's what you need to knowSwitching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.Michel MoubarakWritten by•8 min read
GuideSwitching web vendors? Here's what you need to knowSwitching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.Michel MoubarakWritten by•8 min read
ExplainerHow Zillow Zestimate worksSee how Zillow’s Zestimate uses AI, what its error rates really mean, and how agents should explain it to clients.Tom DeutchWritten by•9 min read
RoundupTop 5 cloud-based real estate brokerages in 2026See the top 5 cloud-based real estate brokerages for U.S. agents in 2026, including fees, splits, tech, training, and more.Michel MoubarakWritten by•7 min read
ExplainerReal estate lead nurturing 101Build a follow-up plan for real estate leads with the right touchpoints and timelines, including scripts, cadence, and KPIs.Jack WoodwalkerWritten by•9 min read
RoundupTop 5 real estate marketing automation software for 2026Compare 5 real estate marketing automation tools for 2026 with features, pricing, and best fits for brokerages and teams.Tom DeutchWritten by•7 min read
Guide6 steps to convert real estate leads for brokerages and team6 step playbook to convert real estate leads: speed-to-lead, scripts, nurture cadences, and KPIs. Start closing more.Tom DeutchWritten by•9 min read
RoundupTop real estate automation tactics and strategies in 2026Real estate automation tactics for 2026: lead routing, nurture sequences, listing workflows, and transaction ops – plus tools and KPIs.Tom DeutchWritten by•8 min read
GuideReal estate SEO: a basic guide for teams and brokeragesA practical real estate SEO guide for teams and brokerages: local rankings, content plan, tech fixes, and tracking. Build your plan now.Jack WoodwalkerWritten by•8 min read
Roundup31 real estate ads that work better (plus templates)Here are 31 real estate ads that convert across different formats, plus copy formulas and templates you can steal.Tom DeutchWritten by•8 min read
GuideAI for real estate brokers: a practical playbook for growthA broker’s guide to AI for recruiting, lead routing, marketing, compliance, and ops, plus tool ideas and a rollout plan for your brokerage.Tom DeutchWritten by•8 min read