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Turn website visitors into qualified leads

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Schedule bookings and connect leads with agents

Nurture clients

Stay top-of-mind with timely, valuable outreach

Follow up intelligently

Close the loop on every lead before it slips away

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Recent customer stories
Briggs Freeman
How Briggs Freeman delivered clear ROI with their AI assistant
7.5%
AI assistant lead-to-closed deal rate
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Features
Natural language search

Help buyers find properties in their own words

AI conversations

Educate and engage with visitors in real-time

Integrations

Personalize with your CRM, MLS and company data

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Your AI assistant, reimagined
It listens, understands, and responds like a real conversation – local insights, and real-time web search
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Featured from the blog
Switching web vendors? Here's what you need to know
Switching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.
Read more
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Other

Anything that doesn’t fit the main buckets including product updates, media notes, quick announcements, and more.
Top contributors
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Pierre Sabbagh
Co-founder & CEO
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Tom Deutch
Content Lead
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Roof AI CEO on ChatGPT – and the need for guardrails

Roof Pro launched its GPT integration this week after the company took the time to establish safeguards necessary for the real estate industry.
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BHHS Fox & Roach partners with Roof AI

BHHS Fox & Roach launches Taylor, an AI bot providing 24/7 personalized support and tailored property recommendations.
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Harry Norman partners with Roof AI

Harry Norman launches Ava, an AI chatbot delivering personalized homebuying support and real-time customer service.
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Long & Foster partners with Roof AI

Long & Foster launches Holmes, a 24/7 AI bot providing personalized property recommendations and customer support.
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A push toward further personalization

Roof remembers returning visitors, personalizes their experience, and turns email alerts into scheduled visits.
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Listing opportunities, poaching mortgage leads, and more

Convert buyers into sellers, win mortgage leads from competitors, and verify contacts for serious opportunities.
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Smarter property recommendations and new email design

Promote your listings, highlight your Realtors, and deliver smarter property recommendations.
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Smarter lead forms, listing removal, and email processing

Turn static lead forms into dynamic conversations, automate listing removals, and smartly process customer email replies.
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Mute option, parsable emails, and listing deduplication

Mute bot notifications, get structured email data, and remove duplicate listings for better browsing.
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Enhanced lead capture and cross-selling context

Capture full lead info, gather listing consent, and provide richer context for smarter agent follow-ups.
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Coming soon listings, customer agent name, and chat failover

Promote coming-soon listings, capture customer agent info, and ensure chat works even during outages.
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Multi-family listings and improved lead tracking

Expanded multi-family search, better lead context, and new customer follow-ups to ensure every request is captured and addressed.
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Agent search improvements, spam filter, and sticky bot mute

Better agent matching, stronger spam filtering, and improved bot mute behavior for a safer, smoother user experience.
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New metrics breakdown, advertising compliance, and more

Improved monthly reports, enhanced email compliance, and important bug fixes to give you clearer insights and smoother performance.
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Search budgets, area prefixes, and future showings

Discover new upgrades: tighter budget search, area prefix support, and future showings for coming-soon listings.
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Pending listing actions, general inquiries, and custom areas

Block unqualified leads on pending listings, require detailed general inquiries for better routing, and map custom areas for your bot to recognize.
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Property recommendations and agent bots

Three major updates: gated property recommendations for lead gen, smart rental filtering to save agent time, and AI bots for individual agents.
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Open house leads and behavioral triggers

Convert open house visitors into leads automatically, trigger bot skills based on page context, and boost SEO with optimized loading speeds.
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QuickBuy, first-time buyers, and competitor leads

Three new bot capabilities: instant QuickBuy cash offers, first-time buyer identification, and strategic opt-ins for customers leaving competitors.
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New look, same powerful conversations

Roof AI Messenger just got a major UI upgrade: sleeker design, faster performance, intuitive navigation, and user privacy
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The next chapter in real estate AI

Roof AI pioneered real estate chatbots in 2016. Now we're pioneering true conversational AI with adaptive flows, multilingual support, and memory.
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Resources

Recent blog articles

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Guide

Switching web vendors? Here's what you need to know

Switching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.
Michel Moubarak
Written by
•

8 min read

See all resources
Guide

Switching web vendors? Here's what you need to know

Switching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.
Michel Moubarak
Written by
•

8 min read

Explainer

How Zillow Zestimate works

See how Zillow’s Zestimate uses AI, what its error rates really mean, and how agents should explain it to clients.
Tom Deutch
Written by
•

9 min read

Roundup

Top 5 cloud-based real estate brokerages in 2026

See the top 5 cloud-based real estate brokerages for U.S. agents in 2026, including fees, splits, tech, training, and more.
Michel Moubarak
Written by
•

7 min read

Explainer

Real estate lead nurturing 101

Build a follow-up plan for real estate leads with the right touchpoints and timelines, including scripts, cadence, and KPIs.
Jack Woodwalker
Written by
•

9 min read

Roundup

Top 5 real estate marketing automation software for 2026

Compare 5 real estate marketing automation tools for 2026 with features, pricing, and best fits for brokerages and teams.
Tom Deutch
Written by
•

7 min read

Guide

6 steps to convert real estate leads for brokerages and team

6 step playbook to convert real estate leads: speed-to-lead, scripts, nurture cadences, and KPIs. Start closing more.
Tom Deutch
Written by
•

9 min read

Roundup

Top real estate automation tactics and strategies in 2026

Real estate automation tactics for 2026: lead routing, nurture sequences, listing workflows, and transaction ops – plus tools and KPIs.
Tom Deutch
Written by
•

8 min read

Guide

Real estate SEO: a basic guide for teams and brokerages

A practical real estate SEO guide for teams and brokerages: local rankings, content plan, tech fixes, and tracking. Build your plan now.
Jack Woodwalker
Written by
•

8 min read

Roundup

31 real estate ads that work better (plus templates)

Here are 31 real estate ads that convert across different formats, plus copy formulas and templates you can steal.
Tom Deutch
Written by
•

8 min read

Guide

AI for real estate brokers: a practical playbook for growth

A broker’s guide to AI for recruiting, lead routing, marketing, compliance, and ops, plus tool ideas and a rollout plan for your brokerage.
Tom Deutch
Written by
•

8 min read

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Built for real estate brokerages

Tailored to the way your business works – combining your data, agents, and brand into one intelligent hub.
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