Blog CategoryOtherAnything that doesn’t fit elsewhere, including product updates, media notes, quick announcements, and more.Top contributorsPierre SabbaghCo-founder & CEO
What people ask real estate chatbots after midnightWe analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.Read more
Meet Roof AI's new CTO, Joe WilhelmyJoe Wilhelmy joins Roof AI as Chief Technology Officer. A conversation about his career in real estate, data, and AI.Read more
Roof AI CEO on ChatGPT – and the need for guardrailsRoof Pro launched its GPT integration this week after the company took the time to establish safeguards necessary for the real estate industry.Read more
BHHS Fox & Roach partners with Roof AIBHHS Fox & Roach launches Taylor, an AI bot providing 24/7 personalized support and tailored property recommendations.Read more
Harry Norman partners with Roof AIHarry Norman launches Ava, an AI chatbot delivering personalized homebuying support and real-time customer service.Read more
Long & Foster partners with Roof AILong & Foster launches Holmes, a 24/7 AI bot providing personalized property recommendations and customer support.Read more
A push toward further personalizationRoof remembers returning visitors, personalizes their experience, and turns email alerts into scheduled visits.Read more
Listing opportunities, poaching mortgage leads, and moreConvert buyers into sellers, win mortgage leads from competitors, and verify contacts for serious opportunities.Read more
Smarter property recommendations and new email designPromote your listings, highlight your Realtors, and deliver smarter property recommendations.Read more
Smarter lead forms, listing removal, and email processingTurn static lead forms into dynamic conversations, automate listing removals, and smartly process customer email replies.Read more
Mute option, parsable emails, and listing deduplicationMute bot notifications, get structured email data, and remove duplicate listings for better browsing.Read more
Enhanced lead capture and cross-selling contextCapture full lead info, gather listing consent, and provide richer context for smarter agent follow-ups.Read more
Coming soon listings, customer agent name, and chat failoverPromote coming-soon listings, capture customer agent info, and ensure chat works even during outages.Read more
Multi-family listings and improved lead trackingExpanded multi-family search, better lead context, and new customer follow-ups to ensure every request is captured and addressed.Read more
Agent search improvements, spam filter, and sticky bot muteBetter agent matching, stronger spam filtering, and improved bot mute behavior for a safer, smoother user experience.Read more
New metrics breakdown, advertising compliance, and moreImproved monthly reports, enhanced email compliance, and important bug fixes to give you clearer insights and smoother performance.Read more
Search budgets, area prefixes, and future showingsDiscover new upgrades: tighter budget search, area prefix support, and future showings for coming-soon listings.Read more
Pending listing actions, general inquiries, and custom areasBlock unqualified leads on pending listings, require detailed general inquiries for better routing, and map custom areas for your bot to recognize.Read more
Property recommendations and agent botsThree major updates: gated property recommendations for lead gen, smart rental filtering to save agent time, and AI bots for individual agents.Read more
Open house leads and behavioral triggersConvert open house visitors into leads automatically, trigger bot skills based on page context, and boost SEO with optimized loading speeds.Read more
QuickBuy, first-time buyers, and competitor leadsThree new bot capabilities: instant QuickBuy cash offers, first-time buyer identification, and strategic opt-ins for customers leaving competitors.Read more
New look, same powerful conversationsRoof AI Messenger just got a major UI upgrade: sleeker design, faster performance, intuitive navigation, and user privacy Read more
The next chapter in real estate AIRoof AI pioneered real estate chatbots in 2016. Now we're pioneering true conversational AI with adaptive flows, multilingual support, and memory.Read more
OtherWhat people ask real estate chatbots after midnightWe analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.Written by•8 min read
OtherWhat people ask real estate chatbots after midnightWe analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.Written by•8 min read
OpinionInterview with Lee BeirneAI SEO consultant Lee Beirne explains why brokerage listing pages built for browsing fail high-intent buyers, and what AI search demands instead.Written by•3 min read
OtherMeet Roof AI's new CTO, Joe WilhelmyJoe Wilhelmy joins Roof AI as Chief Technology Officer. A conversation about his career in real estate, data, and AI.Written by•5 min read
OpinionWhy the next big brokerage advantage isn't AIResponsiveness is the real brokerage advantage, but AI is the only way to deliver it at scale. Here's what the data says and why that matters.Michel MoubarakWritten by•6 min read
GuideYour brokerage website is getting less traffic – here's whyYour brokerage website is getting less traffic. Here's what's actually happening – and what to do next.Written by•7 min read
OpinionWhat happens when a buyer wants answers at 10:47 p.m.Most buyers search for homes at night, but most brokerages go dark at 5 p.m. Here's what that gap is actually costing you.Pierre SabbaghWritten by•5 min read
ExplainerYour agents are paying Zillow to compete against youYour agents are funding Zillow – and your own website is paying the price. Here's why, and what to do about it.Michel MoubarakWritten by•5 min read
ExplainerISA teams vs. AI automation: which delivers better ROI?Compare ISA teams and AI automation on cost, coverage, conversion, and compliance to pick the right mix for you.Michel MoubarakWritten by•6 min read
Guide10 real estate marketing strategies that drive leadsReal estate marketing strategies to generate qualified leads, including SEO, PPC, nurture, retargeting, and follow-up.Written by•6 min read
Guide7 qualification questions teams should answer firstUse this framework to qualify real estate leads, score intent, and route follow-up fast, so your team spends time on deals that close.Michel MoubarakWritten by•7 min read