Blog CategoryExplainerA clear, structured breakdown of a concept: what it is, why it matters, and how it works.Top contributorsMichel MoubarakCo-founder & VP of GrowthTom DeutchContent Lead
Your agents are paying Zillow to compete against youYour agents are funding Zillow – and your own website is paying the price. Here's why, and what to do about it.Read more
ISA teams vs. AI automation: which delivers better ROI?Compare ISA teams and AI automation on cost, coverage, conversion, and compliance to pick the right mix for you.Read more
Real estate lead routing for teamsRound robin or skill-based real estate lead routing? Compare the pros, failure points, and a hybrid approach to improve speed-to-lead and conversions.Read more
Brokerage conversion rate benchmarks in 2026See what a good real estate website conversion rate looks like in 2026, and how your brokerage stacks up using our simple scorecard.Read more
How brokerages capture and nurture more website leadsTurn more website visitors into clients with proven lead capture, fast follow-up, and nurture systems brokerages can scale.Read more
What is SkySlope? Features, costs, and alternatives in 2026Learn what SkySlope does, how pricing works in 2026, and the best alternatives. Compare dotloop vs. SkySlope and choose the right fit.Read more
How Zillow Zestimate worksSee how Zillow’s Zestimate uses AI, what its error rates really mean, and how agents should explain it to clients.Read more
Real estate lead nurturing 101Build a follow-up plan for real estate leads with the right touchpoints and timelines, including scripts, cadence, and KPIs.Read more
Live chat vs. AI chatbots: which should you use?See when humans vs. AI chatbots win in real estate. Compare costs, lead speed, and ROI, with examples and tools. Decide on the solution today.Read more
How Redfin uses next-gen techology to competeHow does Redfin compete? By controlling everything from lead gen to closing. Learn the secrets of their industry success.Read more
Intelligent customer experiences around your core servicesDigital transformation isn't about upgrading one tool. See how connected experiences generate revenue without extra spend.Read more
Testing response times of the top 74 brokeragesA study of 74 top brokerages reveals 41% never respond to website leads. Discover why response time matters and how AI assistants can help.Read more
OtherWhat people ask real estate chatbots after midnightWe analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.Tom DeutchWritten by•8 min read
OtherWhat people ask real estate chatbots after midnightWe analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.Tom DeutchWritten by•8 min read
OpinionInterview with Lee BeirneAI SEO consultant Lee Beirne explains why brokerage listing pages built for browsing fail high-intent buyers, and what AI search demands instead.Tom DeutchWritten by•3 min read
OtherMeet Roof AI's new CTO, Joe WilhelmyJoe Wilhelmy joins Roof AI as Chief Technology Officer. A conversation about his career in real estate, data, and AI.Tom DeutchWritten by•5 min read
OpinionWhy the next big brokerage advantage isn't AIResponsiveness is the real brokerage advantage, but AI is the only way to deliver it at scale. Here's what the data says and why that matters.Michel MoubarakWritten by•6 min read
GuideYour brokerage website is getting less traffic – here's whyYour brokerage website is getting less traffic. Here's what's actually happening – and what to do next.Tom DeutchWritten by•7 min read
OpinionWhat happens when a buyer wants answers at 10:47 p.m.Most buyers search for homes at night, but most brokerages go dark at 5 p.m. Here's what that gap is actually costing you.Pierre SabbaghWritten by•5 min read
ExplainerYour agents are paying Zillow to compete against youYour agents are funding Zillow – and your own website is paying the price. Here's why, and what to do about it.Michel MoubarakWritten by•5 min read
ExplainerISA teams vs. AI automation: which delivers better ROI?Compare ISA teams and AI automation on cost, coverage, conversion, and compliance to pick the right mix for you.Michel MoubarakWritten by•6 min read
Guide10 real estate marketing strategies that drive leadsReal estate marketing strategies to generate qualified leads, including SEO, PPC, nurture, retargeting, and follow-up.Tom DeutchWritten by•6 min read
Guide7 qualification questions teams should answer firstUse this framework to qualify real estate leads, score intent, and route follow-up fast, so your team spends time on deals that close.Michel MoubarakWritten by•7 min read
