Blog CategoryOpinionA point of view on trends, strategy, or real estate debates that argument-led, with a clear stance and supporting reasoning.Top contributorsMichel MoubarakCo-founder & VP of GrowthTom DeutchContent Lead
How bots are driving growth in the real estate industryA look back at 2018 when AI bots were just emerging. Discover the early vision for conversational marketing that became today's industry standard.Read more
Real estate brokerages as marketplacesReal estate brokerages are marketplaces connecting buyers, sellers, and agents, with the best ones optimizing on both ends.Read more
Real estate's shift towards customer experienceThe real estate tech revolution is here. Discover why brokerages that ignore customer experience fail – and what the winners are doing right.Read more
The shift from supply to demand: how real estate is copingThe shift from supply to demand is reshaping real estate. Learn why owning customer relationships beats owning listings and how to adapt.Read more
GuideSwitching web vendors? Here's what you need to knowSwitching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.Michel MoubarakWritten by•8 min read
GuideSwitching web vendors? Here's what you need to knowSwitching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.Michel MoubarakWritten by•8 min read
ExplainerHow Zillow Zestimate worksSee how Zillow’s Zestimate uses AI, what its error rates really mean, and how agents should explain it to clients.Tom DeutchWritten by•9 min read
RoundupTop 5 cloud-based real estate brokerages in 2026See the top 5 cloud-based real estate brokerages for U.S. agents in 2026, including fees, splits, tech, training, and more.Michel MoubarakWritten by•7 min read
ExplainerReal estate lead nurturing 101Build a follow-up plan for real estate leads with the right touchpoints and timelines, including scripts, cadence, and KPIs.Jack WoodwalkerWritten by•9 min read
RoundupTop 5 real estate marketing automation software for 2026Compare 5 real estate marketing automation tools for 2026 with features, pricing, and best fits for brokerages and teams.Tom DeutchWritten by•7 min read
Guide6 steps to convert real estate leads for brokerages and team6 step playbook to convert real estate leads: speed-to-lead, scripts, nurture cadences, and KPIs. Start closing more.Tom DeutchWritten by•9 min read
RoundupTop real estate automation tactics and strategies in 2026Real estate automation tactics for 2026: lead routing, nurture sequences, listing workflows, and transaction ops – plus tools and KPIs.Tom DeutchWritten by•8 min read
GuideReal estate SEO: a basic guide for teams and brokeragesA practical real estate SEO guide for teams and brokerages: local rankings, content plan, tech fixes, and tracking. Build your plan now.Jack WoodwalkerWritten by•8 min read
Roundup31 real estate ads that work better (plus templates)Here are 31 real estate ads that convert across different formats, plus copy formulas and templates you can steal.Tom DeutchWritten by•8 min read
GuideAI for real estate brokers: a practical playbook for growthA broker’s guide to AI for recruiting, lead routing, marketing, compliance, and ops, plus tool ideas and a rollout plan for your brokerage.Tom DeutchWritten by•8 min read
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