Montreal, Quebec, CAN July 11, 2023
Roof AI, a customer engagement company specializing in AI-powered assistants for the real estate industry, and Percy, a real estate data and analytics innovator helping real estate and mortgage professionals maximize client acquisition and retention to develop lifetime client relationships, today announced their strategic partnership. This collaboration will integrate the cutting-edge technologies of both companies, providing real estate brokers and agents with a comprehensive solution to maximize revenue streams and enhance customer experience.
Percy, formerly known as Buyside, and Roof AI have established themselves as prominent players in the real estate industry by collecting and analyzing real estate consumer behavior. With their expertise in generating and nurturing leads on the sell side of real estate, Percy complements Roof AI's proficiency in targeting and nurturing consumers on the purchase side. By integrating their technologies, Roof AI and Percy aim to empower real estate companies, enabling them to capitalize on opportunities from both sides of the real estate transaction.
Both Roof AI and Percy excel in capturing consumer intent by analyzing their online and offline behavior. This integration will allow real estate professionals to target consumers at the right time, ensuring optimized engagement and increased conversion rates. By leveraging the collective strengths of Roof AI and Percy, industry professionals will gain a competitive edge in a dynamic real estate landscape, to unlock new revenue opportunities and achieve greater success.
“With Percy, we share a common vision of empowering our broker partners through technology, and our companies complement each other by approaching [the] real estate space from two different angles. We’re excited about our partnership with Percy, which will provide our broker partners with a competitive edge, enabling them to maximize their revenue streams and elevate their customer experience.” Said Pierre Sabbagh, CEO of Roof AI. Charles Williams, CEO of Percy, expressed enthusiasm about the partnership, stating, “Our goal is to provide marketing and intelligence tools that reshape the way real estate professionals capture, engage and retain clients by delivering real-time data intelligence on consumer behavior and homebuying intent. This partnership is the beginning of our next generation of capabilities.”
Kevin Kaplan, COO of Long Realty shared his excitement about this partnership, “I've been on both platforms for a while now and I believe that this integration is going to be a game-changer. Both systems have their strengths, and combining them will not just save us a significant amount of time but also create an engaging and personalized experience for our clients.”
The partnership between Roof AI and Percy represents a major turning point in the real estate industry, where data-driven solutions and advanced analytics play a crucial role in driving business growth. Together, Roof AI and Percy are committed to equipping real estate professionals with the tools and insights they need to thrive in a rapidly evolving market.
Percy delivers real-time, pre-mover data intelligence on consumer behavior and homebuying intent to real estate agents and mortgage lenders. Using proprietary machine learning, Percy aggregates billions of pre-buying and pre-selling consumer behavior signals throughout the homeownership journey to reshape the way agents and lenders capture, engage and retain their clients. Over 40% of the top 100 real estate brokerages in the US, collectively representing over 250,000 agents, rely on Percy to differentiate themselves with data.
About Roof AI:
Roof AI is a sales & marketing solution that helps real estate companies tap into new revenue streams from their customer base. By leveraging expertise in artificial intelligence, Roof AI is powering consumer interactions across the broker's core-services including brokerage, mortgage, relocation, insurance, and warranty. Since its establishment in 2016, the company’s mission has been to empower local real estate brokers and agents with the best technology that allows them to regain control of their market presence, both online and offline.