Blog CategoryPartnerContent created with or about our partners, including integrations, joint announcements, and customer outcomes.Top contributorsMichel MoubarakCo-founder & VP of GrowthTom DeutchContent Lead
Edina Realty launches smart bot technology on its websiteEdina Realty launches Emma, a smart bot offering personalized property recommendations and 24/7 support for homebuyers and sellers.Read more
Long Realty adds Roof AI to personalize its website CXLong Realty launches Sunny, an AI assistant that delivers personalized guidance, real-time help, and better lead opportunities for agents.Read more
BHHS Chicago gets its own website chatbot, ElleElle, BHHS Chicago’s new website assistant, delivers personalized, real-time help across real estate, mortgage, and relocation services.Read more
Roof AI and Percy partner to enhance real estate RevOpsRoof AI and Percy join forces to give real estate pros smarter insights, better lead targeting, and new revenue opportunities.Read more
OtherWhat people ask real estate chatbots after midnightWe analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.Tom DeutchWritten by•8 min read
OtherWhat people ask real estate chatbots after midnightWe analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.Tom DeutchWritten by•8 min read
OpinionInterview with Lee BeirneAI SEO consultant Lee Beirne explains why brokerage listing pages built for browsing fail high-intent buyers, and what AI search demands instead.Tom DeutchWritten by•3 min read
OtherMeet Roof AI's new CTO, Joe WilhelmyJoe Wilhelmy joins Roof AI as Chief Technology Officer. A conversation about his career in real estate, data, and AI.Tom DeutchWritten by•5 min read
OpinionWhy the next big brokerage advantage isn't AIResponsiveness is the real brokerage advantage, but AI is the only way to deliver it at scale. Here's what the data says and why that matters.Michel MoubarakWritten by•6 min read
GuideYour brokerage website is getting less traffic – here's whyYour brokerage website is getting less traffic. Here's what's actually happening – and what to do next.Tom DeutchWritten by•7 min read
OpinionWhat happens when a buyer wants answers at 10:47 p.m.Most buyers search for homes at night, but most brokerages go dark at 5 p.m. Here's what that gap is actually costing you.Pierre SabbaghWritten by•5 min read
ExplainerYour agents are paying Zillow to compete against youYour agents are funding Zillow – and your own website is paying the price. Here's why, and what to do about it.Michel MoubarakWritten by•5 min read
ExplainerISA teams vs. AI automation: which delivers better ROI?Compare ISA teams and AI automation on cost, coverage, conversion, and compliance to pick the right mix for you.Michel MoubarakWritten by•6 min read
Guide10 real estate marketing strategies that drive leadsReal estate marketing strategies to generate qualified leads, including SEO, PPC, nurture, retargeting, and follow-up.Tom DeutchWritten by•6 min read
Guide7 qualification questions teams should answer firstUse this framework to qualify real estate leads, score intent, and route follow-up fast, so your team spends time on deals that close.Michel MoubarakWritten by•7 min read
