How Redfin uses next-gen techology to competeHow does Redfin compete? By controlling everything from lead gen to closing. Learn the secrets of their industry success. Michel Moubarak and Tom Deutch Written and edited by
ProductNew look, same powerful conversationsRoof AI Messenger just got a major UI upgrade: sleeker design, faster performance, intuitive navigation, and user privacy Read more
ProductQuickBuy, first-time buyers, and competitor leadsThree new bot capabilities: instant QuickBuy cash offers, first-time buyer identification, and strategic opt-ins for customers leaving competitors.Read more
ProductOpen house leads and behavioral triggersConvert open house visitors into leads automatically, trigger bot skills based on page context, and boost SEO with optimized loading speeds.Read more
ProductProperty recommendations and agent botsThree major updates: gated property recommendations for lead gen, smart rental filtering to save agent time, and AI bots for individual agents.Read more
ProductPending listing actions, general inquiries, and custom areasBlock unqualified leads on pending listings, require detailed general inquiries for better routing, and map custom areas for your bot to recognize.Read more
ProductSearch budgets, area prefixes, and future showingsDiscover new upgrades: tighter budget search, area prefix support, and future showings for coming-soon listings.Read more
ProductNew metrics breakdown, advertising compliance, and moreImproved monthly reports, enhanced email compliance, and important bug fixes to give you clearer insights and smoother performance.Read more
ProductAgent search improvements, spam filter, and sticky bot muteBetter agent matching, stronger spam filtering, and improved bot mute behavior for a safer, smoother user experience.Read more
ProductMulti-family listings and improved lead trackingExpanded multi-family search, better lead context, and new customer follow-ups to ensure every request is captured and addressed.Read more