Blog CategoryGuideStep-by-step, practical “how to” content designed to help readers accomplish a specific goal.Top contributorsTom DeutchContent LeadMichel MoubarakCo-founder & VP of Growth
Switching web vendors? Here's what you need to knowSwitching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.Read more
6 steps to convert real estate leads for brokerages and team6 step playbook to convert real estate leads: speed-to-lead, scripts, nurture cadences, and KPIs. Start closing more.Read more
Real estate SEO: a basic guide for teams and brokeragesA practical real estate SEO guide for teams and brokerages: local rankings, content plan, tech fixes, and tracking. Build your plan now.Read more
AI for real estate brokers: a practical playbook for growthA broker’s guide to AI for recruiting, lead routing, marketing, compliance, and ops, plus tool ideas and a rollout plan for your brokerage.Read more
2026 real estate lead management playbookMaster real estate lead management with workflows, top CRMs, and 2026 compliance tips. Boost response time and conversions by reading the playbook.Read more
Lead qualification: a big revenue opportunity for brokeragesLead qualification is becoming one of real estate’s biggest revenue streams. See how brokerages can leverage it to boost margins and stay competitive.Read more
100+ real estate keywords to improve your brokerage’s SEOLearn how to improve your real estate brokerage's SEO with over 100 targeted keywords for buyers, sellers, agents, and recruiting.Read more
GuideSwitching web vendors? Here's what you need to knowSwitching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.Michel MoubarakWritten by•8 min read
GuideSwitching web vendors? Here's what you need to knowSwitching web vendors? Use this checklist to assess agencies, protect your SEO, reduce risk, and choose the right partner with confidence.Michel MoubarakWritten by•8 min read
ExplainerHow Zillow Zestimate worksSee how Zillow’s Zestimate uses AI, what its error rates really mean, and how agents should explain it to clients.Tom DeutchWritten by•9 min read
RoundupTop 5 cloud-based real estate brokerages in 2026See the top 5 cloud-based real estate brokerages for U.S. agents in 2026, including fees, splits, tech, training, and more.Michel MoubarakWritten by•7 min read
ExplainerReal estate lead nurturing 101Build a follow-up plan for real estate leads with the right touchpoints and timelines, including scripts, cadence, and KPIs.Jack WoodwalkerWritten by•9 min read
RoundupTop 5 real estate marketing automation software for 2026Compare 5 real estate marketing automation tools for 2026 with features, pricing, and best fits for brokerages and teams.Tom DeutchWritten by•7 min read
Guide6 steps to convert real estate leads for brokerages and team6 step playbook to convert real estate leads: speed-to-lead, scripts, nurture cadences, and KPIs. Start closing more.Tom DeutchWritten by•9 min read
RoundupTop real estate automation tactics and strategies in 2026Real estate automation tactics for 2026: lead routing, nurture sequences, listing workflows, and transaction ops – plus tools and KPIs.Tom DeutchWritten by•8 min read
GuideReal estate SEO: a basic guide for teams and brokeragesA practical real estate SEO guide for teams and brokerages: local rankings, content plan, tech fixes, and tracking. Build your plan now.Jack WoodwalkerWritten by•8 min read
Roundup31 real estate ads that work better (plus templates)Here are 31 real estate ads that convert across different formats, plus copy formulas and templates you can steal.Tom DeutchWritten by•8 min read
GuideAI for real estate brokers: a practical playbook for growthA broker’s guide to AI for recruiting, lead routing, marketing, compliance, and ops, plus tool ideas and a rollout plan for your brokerage.Tom DeutchWritten by•8 min read
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