Real estate lead generation
Build a smoother lead-to-close workflow when using SmartZip alongside Roof AI in 2026. Understand their combined power in plain terms.
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Why Roof AI
We’re built to convert the traffic you already have, so every visitor gets an instant response and a clear next step.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Converts anonymous visitors into qualified leads
Turns browsing into conversations that capture contact details and context when interest is highest.
Delivers value before asking for contact information
Starts with help and guidance, then captures info when the visitor is ready.
Personalized follow-up based on engagement
Aligns nurturing to visitor intent so outreach feels helpful, not generic.
Proven mortgage opportunity lift
Identifies financing interest signals and helps turn leads into mortgage opportunities.
Answers questions based on location data
Answers hyperlocal questions (neighborhoods, commute, schools context) conversationally.
On-brand answers across every conversation
Aligns with your messaging, policies, and guardrails so the experience stays on-brand and consistent.
Pulls accurate data from MLS and CRM
Keeps responses current by syncing listings, MLS and agent data into one consistent experience.
Built-in fair-housing protections
Built-in protections to keep conversations compliant, safe, and on-brand.
See how Roof AI complements your existing tech stack and helps you turn leads into showings.
Who's it for?
Roof AI is for brokerages that want an MLS-aware AI assistant on their website to qualify intent and book appointments from existing traffic. SmartZip is for agents, teams, and brokerages that want predictive seller lead generation – identifying likely sellers and running targeted outreach to win more listings.
How does it work?
Roof AI engages visitors on your site, answers listing/buyer/seller questions, captures intent, and routes qualified leads or appointments into your workflow. SmartZip uses predictive algorithms and data analytics to identify likely sellers, then supports outreach via campaigns like direct mail and online ads (plus follow-up tools).
How is it priced?
Roof AI pricing is demo/quote-based for enterprise brokerages (no public rate card). SmartZip is also not fully transparent publicly, and third-party reviews indicate pricing typically varies by market/farm scope, with published references to a starting price (e.g., HousingWire cites a starting price and notes variability by area).
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
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Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
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Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
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SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Ready to speed up qualification inSmartZip with Roof?
See how to reduce missed messages and improve agent performance.
Solutions
Solutions that turn traffic into pipeline
Built for real estate workflows, Roof AI responds instantly, captures what matters, and supports stronger handoffs to agents. See the end-to-end process designed to turn interest into action.
Features
AI that fits your real estate workflow
Learn how Roof AI uses your data to deliver more relevant answers and a more on-brand experience for prospects. Take a quick tour of the features and how they support your process end to end.