Real estate lead generation
Turn more conversations into opportunities by pairing Market Leader alongside Roof AI in 2026. See what you unlock when you use them together.
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Why Roof AI
We capture intent and context automatically, so leads arrive with usable detail – not just contact info.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Real estate knowledge directly in chat
Responds instantly to common real estate questions and keeps the visitor moving forward.
Recommendations powered by browsing signals
Adapts to each visitor’s actions to surface better fits, keeping browsing productive and engaging.
Smart follow-up based on what visitors do
Uses what visitors do and ask about to trigger timely follow-ups that keep prospects engaged.
Upsell services when it fits the need
Highlights additional services when they’re most relevant to the visitor’s situation.
Recommend actions based on engagement
Suggests next steps that fit the visitor’s goals and stage in the journey.
Simple deployment on your current site
Fits into your existing web stack without a full redesign or rebuild project.
Route leads based on agent fit
Matches leads to agents using roster details, routing rules, and lead context.
Compliance-ready responses with safeguards
Keeps messaging consistent by guiding responses to stay on-brand and within policy.
See how Roof AI complements your existing tech stack and helps you turn leads into showings.
Who's it for?
Roof AI is for brokerages that want an MLS-aware AI assistant on their website to qualify intent and book appointments from existing traffic. Market Leader is for agents, teams, and brokerages that want paid lead generation plus a built-in CRM and engagement tools to convert and nurture those leads.
How does it work?
Roof AI answers listing and buyer/seller questions 24/7, captures intent, and routes qualified leads and booked appointments into your workflow from on-site conversations. Market Leader combines lead generation with a CRM that tracks contact activity and supports automated alerts and campaigns to keep leads engaged.
How is it priced?
Roof AI is enterprise, quote-based pricing (demo required), aligned to brokerage deployment scope rather than per-lead costs. Market Leader also uses sales-led pricing (contact sales), and third-party breakdowns indicate their pricing often varies by plan and can include per-lead costs depending on the lead product you’re buying.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
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Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
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Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
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SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Get more leverage out of Market Leader with Roof AI
See how to turn conversations into measurable performance improvements.
Solutions
Make your website feel like a concierge
See where Roof AI fits across the journey: engage visitors 24/7, book qualified appointments, nurture longer-cycle prospects, and close the loop on follow-up. See the end-to-end process designed to turn interest into action.
Features
Search, chat, and convert with Roof AI
Learn how Roof AI uses your data to deliver more relevant answers and a more on-brand experience for prospects. Compare the feature areas and see what they unlock across your workflow.