Real estate brokerage software
Turn more conversations into opportunities by pairing BrokerSumo alongside Roof AI in 2026. See what you unlock when you use them together.
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Why Roof AI
We’re designed to work with your existing stack – no replatforming required.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Neighborhood-aware responses and guidance
Uses location data to make answers more specific to the area being explored.
Filters spam and junk chats automatically
Detects low-quality interactions and keeps them out of your pipeline.
Deploy quickly on your existing site
Deploys on your current site without a rebuild, redesign, or heavy engineering lift.
Moves past filters to understand true intent
Adapts to how people actually ask questions, without rigid flows or archeic branching logic.
Built-in fair-housing protections
Built-in protections to keep conversations compliant, safe, and on-brand.
Brand-trained responses that stay consistent
Learns your brokerage context so answers reflect your team, services, and tone.
Keep visitors on your website or domain
Drives conversations and conversions on your brokerage site while syncing data behind the scenes.
Your brokerage’s DNA trained into the experience
Trains on your tone, services, and team structure so responses reflect your brand – not just another third-party widget.
See how Roof AI complements your existing tech stack and helps you turn leads into showings.
Who's it for?
Roof AI is for brokerages that want to convert more website traffic into qualified conversations and appointments. BrokerSumo is for brokerages that need back-office software to manage commissions, accounting, agent onboarding, and financial reporting.
How does it work?
Roof AI focuses on front-end conversion – capturing intent and qualifying leads directly from your website. BrokerSumo focuses on back-office operations – tracking transactions, commissions, billing, and brokerage performance.
How is it priced?
Roof AI is flat-rate per month with unlimited leads, designed around predictable conversion growth. BrokerSumo is typically priced as brokerage operations software, with costs tied to transaction volume, accounting features, and office size.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
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Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
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Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
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SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Ready to speed up qualification in BrokerSumo with Roof?
Learn how to keep leads warm automatically – without extra headcount.
Solutions
What Roof AI helps you do
Roof AI helps convert browsing into real conversations that capture intent and contact details, qualify leads in the moment, and keep follow-up consistent. Explore the workflows designed to move prospects from first click to next step.
Features
Roof AI features at a glance
Roof AI combines natural language search, AI conversations, and integrations to help visitors find answers fast and take the next step. Take a quick tour of the features and how they support your process end to end.