Real estate lead management
Turn more conversations into opportunities by pairing BoomTown alongside Roof AI in 2026. Understand how they work together to deliver more.
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Why Roof AI
We don’t replace your stack – we make it work harder by increasing conversion at the top of the funnel.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Instant answers for real estate questions
Responds instantly to common real estate questions and keeps the visitor moving forward.
Goes beyond keywords to understand what buyers really want
Interprets how people actually ask for homes and adapts the conversation in real time.
Email nurture campaigns that run automatically
Automates email follow-up so long-cycle prospects stay engaged.
Promote additional services at the right time
Introduces core services in-context so more leads explore additional options.
Multilingual support built in
Supports multilingual engagement so more visitors can get answers quickly.
Plug-in deployment (no site rebuild)
Deploys on your current site without a rebuild, redesign, or heavy engineering lift.
Route leads based on agent fit
Matches leads to agents using roster details, routing rules, and lead context.
Compliance-focused conversation guardrails
Built-in protections to keep conversations compliant, safe, and on-brand.
See how Roof AI complements your existing tech stack and helps you turn leads into showings.
Who's it for?
Roof AI is for brokerages that want an MLS-aware AI assistant on their website to qualify intent and book appointments from existing traffic. BoomTown is for teams and brokerages that want a real estate CRM and lead management platform (often paired with paid lead gen) to run follow-up, routing, and pipeline in one system.
How does it work?
Roof AI runs on your site to answer listing and buyer/seller questions 24/7, capture intent, and route booked appointments/leads into your workflow. BoomTown provides the “system of record” for leads – CRM, pipeline tracking, and automation – plus optional services like Success Assurance, where a concierge team qualifies and nurtures leads on your
How is it priced?
Roof AI uses demo-based pricing for enterprise brokerages (not a public rate card). BoomTown is also typically demo/contract priced, and total cost can vary based on package scope (CRM, website, lead programs, concierge services) and, where applicable, advertising spend.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
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Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
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Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
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SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Ready to streamline BoomTown with Roof?
See how to qualify faster and route leads to the right person sooner.
Solutions
Personalization that keeps momentum
Built for real estate workflows, Roof AI responds instantly, captures what matters, and supports stronger handoffs to agents. Check out more on the key use cases and outcomes in one place.
Features
AI that fits your real estate workflow
Roof AI helps visitors search in their own words, get instant responses, and stay engaged longer without extra effort from your team. Get the full breakdown and understand how Roof AI improves your lead generation.