Key differences of real estate chatbots
See why Roof AI is the smarter choice for real estate teams than Structurely in 2026. Review all features quickly with a straightforward table layout.
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Why Roof AI
We're built for real estate brokerages who want to optimize qualification, nurture, and capture.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Real estate knowledge directly in chat
Delivers real estate know-how in chat and reduces the need to search multiple sites for answers.
Roof AI
Structurely
Delivers value before asking for contact information
Starts with help and guidance, then captures info when the visitor is ready.
Roof AI
Structurely
Behavioral-driven nurture and relevant email follow-up
Aligns nurturing to visitor intent so outreach feels helpful, not generic.
Roof AI
Structurely
Promote additional services at the right time
Recommends additional services when they fit the visitor’s needs and stage.
Roof AI
Structurely
Guide visitors to the right next step
Suggests next steps that fit the visitor’s goals and stage in the journey.
Roof AI
Structurely
White-glove setup based on your needs
We take the lead on onboarding so your team stays focused while everything gets set up.
Roof AI
Structurely
Intelligent agent routing and handoffs
Supports agent matching so leads are routed according to fit, availability rules, and coverage.
Roof AI
Structurely
Fair-housing guidance and safeguards
Adds guardrails for sensitive topics so responses remain appropriate and consistent.
Roof AI
Structurely
Roof AI
Structurely
See how Roof AI measures up and make the best decision for your real estate brokerage.
Who's it for?
Roof AI is for brokerages that want MLS-aware conversations on their website to capture intent and book appointments. Structurely is for teams that want an AI “ISA” to call/text/email leads across channels and route appointments or live transfers.
How does it work?
Roof AI answers listing and buyer/seller questions 24/7 and drops booked meetings into your CRM from on-site chats. Structurely focuses on outbound and inbound outreach—AI calling, texting, and email nurture—with appointment setting and live phone transfers.
How is it priced?
Roof AI is flat-rate per month with unlimited leads, so higher conversion doesn’t increase your bill. Structurely uses volume-based tiers (leads per month) and notes a setup fee and minimum term on its plans.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
See story
Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
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Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
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SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Looking for a simpler option than Structurely?
Learn how to keep leads warm automatically – without extra headcount.
Solutions
Close the loop on follow-up
Review areas that work together to engage visitors, schedule qualified appointments, nurture potential clients, and close the loop with smarter follow-up. See the end-to-end process designed to turn interest into action.
Features
Your data. Your voice. Better results.
Roof AI is built to make every interaction more productive – answering questions, guiding searches, and capturing next steps. Explore the key capabilities and see how they fit together in one simple overview.