In-depth comparison of real estate chatbots
When speed-to-lead matters, teams choose Roof AI over Lofty CRM in 2026. Understand key differences quickly with a side-by-side view.
.avif)
.avif)
).avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
Why Roof AI
We turn anonymous website traffic into qualified conversations and booked appointments automatically.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Neighborhood-aware responses and guidance
Uses location data to make answers more specific to the area being explored.
Roof AI
Lofty CRM
Filters spam and junk chats automatically
Detects low-quality interactions and keeps them out of your pipeline.
Roof AI
Lofty CRM
Deploy quickly on your existing site
Deploys on your current site without a rebuild, redesign, or heavy engineering lift.
Roof AI
Lofty CRM
Moves past filters to understand true intent
Adapts to how people actually ask questions, without rigid flows or archeic branching logic.
Roof AI
Lofty CRM
Built-in fair-housing protections
Built-in protections to keep conversations compliant, safe, and on-brand.
Roof AI
Lofty CRM
Brand-trained responses that stay consistent
Learns your brokerage context so answers reflect your team, services, and tone.
Roof AI
Lofty CRM
Keep visitors on your website or domain
Drives conversations and conversions on your brokerage site while syncing data behind the scenes.
Roof AI
Lofty CRM
Your brokerage’s DNA trained into the experience
Trains on your tone, services, and team structure so responses reflect your brand – not just another third-party widget.
Roof AI
Lofty CRM
Roof AI
Lofty CRM
See how Roof AI measures up and make the best decision for your real estate brokerage.
Who's it for?
Roof AI is for brokerages that want a plug-in AI layer to qualify and book appointments from their existing website. Lofty CRM is for agents and brokerages looking for an all-in-one system that includes CRM, websites, marketing automation, and an AI sales agent.
How does it work?
Roof AI runs on your current site to capture intent through natural conversations and route booked meetings into your workflow. Lofty combines website, CRM, advertising, automation, and AI chat into a single platform environment.
How is it priced?
Roof AI is a flat monthly subscription with unlimited leads, so increased volume doesn’t change your bill. Lofty offers platform-based pricing, often packaged around CRM, website, and marketing modules, with costs varying by plan and deployment.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
See story
Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
See story
Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
See story
Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
See story
SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Ready to switch from Lofty CRM?
Discover how to scale without adding complexity to your operations.
Solutions
Close the loop on follow-up
Roof AI helps convert browsing into real conversations that capture intent and contact details, qualify leads in the moment, and keep follow-up consistent. Get a clear view of the most important use cases and what they deliver.
Features
Your data. Your voice. Better results.
Understand how the feature set works together to turn more site activity into measurable opportunities. Review what’s included and how each feature supports better outcomes.