Head-to-head comparison of real estate AI
See why top-performing teams choose Roof AI compared to ListAssist in 2026. Compare every feature in a simple, easy-to-scan table.
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Why Roof AI
We're a plug-and-play solution that automates every step between first visit and booked appointment.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Transform website activity into real leads
Converts passive clicks into guided conversations that collect details and next-step context naturally.
Roof AI
ListAssist
Moves past filters to understand true intent
Interprets how people actually ask for homes and adapts the conversation in real time.
Roof AI
ListAssist
Nurture sequences based on real signals
Aligns nurturing to visitor intent so outreach feels helpful, not generic.
Roof AI
ListAssist
Generate more mortgage-intent prospects
Increases financing opportunities by capturing intent during conversations.
Roof AI
ListAssist
Build visitor profiles from live behavior
Uses browsing and chat signals to tailor responses and suggested next steps.
Roof AI
ListAssist
Plug-in deployment (no site rebuild)
Integrates into your existing experience without forcing a new site or platform shift.
Roof AI
ListAssist
Intelligent agent routing and handoffs
Promotes the right agent and routes inquiries based on fit and rules.
Roof AI
ListAssist
Brand-safe answers with guardrails
Keeps responses aligned to defined rules so conversations stay controlled and compliant.
Roof AI
ListAssist
Roof AI
ListAssist
See how Roof AI measures up and make the best decision for your real estate brokerage.
Who's it for?
Roof AI is best for brokerages focused on turning existing site traffic into qualified leads and booked appointments. ListAssist is best when your priority is upgrading the on-site property search experience and automating marketing content like listing descriptions.
How does it work?
Roof AI answers listing and buyer/seller questions 24/7, captures intent, and books meetings so fewer opportunities slip through. ListAssist centers on AI-powered HomeSearch (natural language + image-driven search) and AI tools for property marketing content.
How is it priced?
Roof AI is flat-rate per month with unlimited leads, so better conversion doesn’t raise your bill. ListAssist typically starts with a demo and is packaged around its HomeSearch/marketing tools, so we assume pricing varies by deployment and scope.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
See story
Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
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Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
See story
Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
See story
SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Want a better alternative to ListAssist?
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Solutions
Make every visitor feel helped
Built for real estate workflows, Roof AI responds instantly, captures what matters, and supports stronger handoffs to agents. Browse the key areas that power faster follow-up and booking.
Features
Features that keep leads moving
Discover how Roof AI improves the experience from the first question to the moment a lead is ready for an agent. Get the full breakdown and understand how Roof AI improves your lead generation.