When speed-to-lead matters, teams choose Roof AI over CommVersion in 2026. Compare every feature in a simple, easy-to-scan table.
.avif)
.avif)
).avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
Why Roof AI
We're a hands-off solution that pays for itself in month 1 and improves autonomously.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Identify and capture high-intent leads automatically
Converts passive clicks into guided conversations that collect details and next-step context naturally.
Goes beyond keywords to understand what buyers really want
Understands natural requests and returns relevant results without rigid flows or outdated branching logic.
Filters spam and junk chats automatically
Screens low-quality chats so teams spend time on real opportunities.
Cross-sells for other brokerage services
Introduces core services in-context so more leads explore additional options.
Pick up where you left off without login
Lets visitors pick up where they left off without creating an account.
Smooth rollout without heavy involvement
Provides a white-glove rollout where configuration, setup, and launch are managed for you.
Pulls accurate data from MLS and CRM
Syncs listing and lead data so responses stay accurate, current, and connected to your team.
Fair-housing guardrails and content safety built right in
Built-in protections to keep conversations compliant, safe, and on-brand.
AI-Driven Chatbot
Roof is an autonomous chatbot for real estate. CommVersion is live chat for real estate led by human agents with AI assistance, so response times and experience can vary.
Who's it for?
Roof AI is for brokerages that want an MLS-aware AI assistant to qualify and book appointments from their website. CommVersion is for teams that want a fully managed, agent-led live chat program used across industries (including real estate) to increase conversion.
How does it work?
Roof AI answers listing and buyer/seller questions 24/7, captures intent, and routes qualified leads and appointments into your workflow, without needing outsourced operators. CommVersion combines behavior-based targeting with AI-assisted human agents and real-time handoffs (InstantConnect).
How is it priced?
Roof AI is a flat monthly subscription with unlimited leads, so costs stay predictable as volume grows. CommVersion offers package-based pricing that can be pay-per-qualified-lead or fixed budgets/contracts, which can vary with scale.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
See story
Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
See story
Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
See story
Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
See story
SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Rethinking your stack beyond CommVersion?
Book a quick demo and see how we fit into your workflow in minutes.
Solutions
Designed for real estate teams
Built for real estate workflows, Roof AI responds instantly, captures what matters, and supports stronger handoffs to agents. Check out more on the key use cases and outcomes in one place.
Features
Personalization powered by your data
Roof AI is built to make every interaction more productive – answering questions, guiding searches, and capturing next steps. Explore the key capabilities and see how they fit together in one simple overview.