Complete feature comparison of real estate chatbots
See why Roof AI is the smarter choice for real estate teams than Cinc Leads in 2026. Review all features quickly with a straightforward table layout.
.avif)
.avif)
).avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
Why Roof AI
Our autonomous AI assistant works 24/7 to capture contact details with context, not just form fills.
90M
visitors served
11
hours saved per week
4x
more qualified leads
7.5%
lead-to-close rate
1.3M
leads generated
3.5x
more showings booked
4.2
avg. engagement time
Promote additional services at the right time
Surfaces relevant add-on services at the right time to increase revenue per client.
Roof AI
CINC Leads
Smart agent matching and routing
Supports agent matching so leads are routed according to fit, availability rules, and coverage.
Roof AI
CINC Leads
Natural-language home search built into the site experience
Lets visitors describe what they want in plain English and returns relevant listings directly from the website experience.
Roof AI
CINC Leads
Email nurture campaigns that run automatically
Automates email follow-up so long-cycle prospects stay engaged.
Roof AI
CINC Leads
Fair-housing classifiers built into conversations
Applies fair-housing-specific protections/classifiers to reduce risk in sensitive topics during consumer conversations.
Roof AI
CINC Leads
Spam/junk conversation protection
Detects and filters spam/low-quality automated messages so they don’t pollute the pipeline.
Roof AI
CINC Leads
Plug-in deployment on an existing brokerage website
Adds the AI experience to the current site without requiring a full platform migration to a new website/CRM suite.
Roof AI
CINC Leads
Returning-visitor continuity on the website
Carries context across sessions so returning visitors can pick up where they left off without restarting the conversation.
Roof AI
CINC Leads
Roof AI
CINC Leads
See how Roof AI measures up and make the best decision for your real estate brokerage.
Who's it for?
Roof AI is for brokerages that want an MLS-aware AI assistant on their website to qualify intent and book/route next steps from existing traffic. CINC is for teams and agents who want an all-in-one lead gen and CRM platform that bundles an IDX website with paid lead generation and conversion workflows.
How does it work?
Roof AI runs on your website to answer buyer/seller and listing questions, capture intent, and book qualified appointments / route leads into your workflow. CINC focuses on running the full funnel: generating leads via ads, then using CRM workflows and CINC AI to follow up via messages and keep leads moving.
How is it priced?
Roof AI is flat-rate per month with unlimited leads, designed around predictable conversion growth. CINC uses request-a-demo pricing, and because it includes lead generation and platform, total cost typically depends on package scope and advertising investment.
In this ‘instant economy’, you need a solution that immediately addresses the user needs...
“We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman Realtors
Roof AI helped us convert hundreds of buyer leads...
"Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage’s corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI."
Will Stokes
See story
Chief Technology Officer, Briggs Freeman Sotheby's International Realty
Roof makes business happen...
"Roof makes business happen. It makes the consumer feel good and not pushed in any way until they’re ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged."
Ann King
Chief Operating Officer, Harry Norman Realtors
Roof AI has no doubt helped us rapidly expand our support of online consumers...
"In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically."
Jonathan Cohen
See story
Vice President Relocation Services and Business Strategy, RealtySouth
We’re able to provide personalized assistance in real-time...
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we’re able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
We seek out technology that delivers a great experience...
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
We needed a solution that would connect with customers the moment they entered our site...
"Roof AI allowed us to have the flexibility to create smarter search experiences, enhance our home recommendations, all the way to marketing our mortgage services on our website. The value that we managed to provide our customer translated in helping us achieve significant results in a short time period."
Jason Schmit
See story
Director of Business Development & Relocation, Woods Bros Realty
We chose Roof AI for its seamless integration...
“Consumer behavior and expectations have shifted, driven by the instant gratification model established by companies like Amazon. We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
Roof elevates the customer experience and engagement on our website...
"Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty."
Kevin Kaplan
Chief Operating Officer, Long Realty
We've been seeing a steady increase in opportunities generated...
"With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we’ve been seeing a steady increase in opportunities generated every month."
Rajeev Sajja
See story
SVP Digital Marketing & Innovation, BHHS Fox & Roach
We enlisted Roof to provide a high level of personalized service...
"Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that."
Diane Glass
Chief Executive Officer, BHHS Chicago
We provide the best personalized experience by ensuring instant answers to buyers questions...
"The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust."
Wendi Iglesias
Chief Information Officer, The Keyes Company
Time to replace Cinc Leads?
Book a quick demo and see how we fit into your workflow in minutes.
Solutions
Close the loop on follow-up
Help serious buyers move forward faster with instant replies, real-time qualification, and cleaner handoffs. Discover how the journey flows from first visit to qualified appointment.
Features
AI that fits your real estate workflow
Discover how Roof AI improves the experience from the first question to the moment a lead is ready for an agent. Compare the feature areas and see what they unlock across your workflow.