Interview with Lee BeirneAI SEO consultant Lee Beirne explains why brokerage listing pages built for browsing fail high-intent buyers, and what AI search demands instead. Tom and MichelWritten and edited byFirst created: May 16, 2026Read time: 3 min read
PressPartnerEdina Realty launches smart bot technology on its websiteEdina Realty launches Emma, a smart bot offering personalized property recommendations and 24/7 support for homebuyers and sellers.Read more
PressPartnerLong Realty adds Roof AI to personalize its website CXLong Realty launches Sunny, an AI assistant that delivers personalized guidance, real-time help, and better lead opportunities for agents.Read more
PressPartnerBHHS Chicago gets its own website chatbot, ElleElle, BHHS Chicago’s new website assistant, delivers personalized, real-time help across real estate, mortgage, and relocation services.Read more
PressPartnerRoof AI and Percy partner to enhance real estate RevOpsRoof AI and Percy join forces to give real estate pros smarter insights, better lead targeting, and new revenue opportunities.Read more
ProductOtherA push toward further personalizationRoof remembers returning visitors, personalizes their experience, and turns email alerts into scheduled visits.Read more
ProductOtherListing opportunities, poaching mortgage leads, and moreConvert buyers into sellers, win mortgage leads from competitors, and verify contacts for serious opportunities.Read more
ProductOtherSmarter property recommendations and new email designPromote your listings, highlight your Realtors, and deliver smarter property recommendations.Read more
ProductOtherSmarter lead forms, listing removal, and email processingTurn static lead forms into dynamic conversations, automate listing removals, and smartly process customer email replies.Read more
ProductOtherMute option, parsable emails, and listing deduplicationMute bot notifications, get structured email data, and remove duplicate listings for better browsing.Read more