Understanding your results

The different result types you'll see in Roof AI, what each one means, and how to read early performance.

Last Updated: Apr 14, 2026

Results in Roof AI show up in a few different ways, and they don't all mean the same thing. Here's what each one measures and how to think about it.

Key results

Result type	What you’ll see	What it means	Examples	Notes
Engagement signal	Conversation: Visitor interacts with the AI assistant	Visitors are engaging on your listing page instead of bouncing or only skimming.	- Chats started - Questions asked	Engagement ≠ intent – some conversations are simple info-gathering.
Intent signal	High-intent signals: Questions that suggest next steps	Visitors are moving from browsing to evaluating, comparing, or requesting specifics.	- “Is this still available?” - “Can I book a tour?” - “What’s included?”	Intent varies by listing. Classifying intent can be explicit (buttons) or inferred (message content).
Lead signal	Lead: Triggers a lead notification email	A visitor shared contact details or asked to be contacted.	- Contact info captured - Request for callback	Lead quality depends on follow-up speed and routing accuracy. Make sure lead emails go to the right inbox.
Conversion signal	Conversion: A downstream action that you track	A measurable business outcome that happens after a conversation or lead.	- Form submission - Booked showing	Conversions only work as a metric once agreed on what counts and how it’s tracked.

In your first week, don't optimize – observe. You're establishing a baseline.

Is the assistant loading and responding correctly on your listing pages?
Are lead notifications reaching the right inbox?
Are you seeing conversations, or silence? Silence usually means a script install issue, not a lead volume problem

Are engagement rates consistent across listing pages, or concentrated on a few?
Are intent signals converting to leads at a reasonable rate? If you're seeing lots of intent signals but few leads, your assistant may need to be more direct in capturing contact info
Is lead routing working – are the right agents receiving the right leads?

Don't draw conclusions from your first week of data. A meaningful baseline takes 3-4 weeks of consistent traffic.

If your results look off or you're not seeing what you'd expect, check the troubleshooting section of the help center or email us at support@roof.ai.

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