Lead types explained

Defines the lead intent categories Roof AI uses and how they map to follow-up and routing.

Last Updated: Feb 27, 2026

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Depending on the services your brokerage or real estate business offers, you can expect to see different types of leads interact with your new AI assistant. In a nutshell, these describe what the visitor is trying to do based on what they ask during the conversation, and can help you determine how to follow up.

Lead type	What it means	Common question patterns
Buyer	Interested in purchasing a property	Availability, price/offer, showing request, financing
Renter	Interested in leasing a property	Monthly rent, lease terms, move-in date, pet policy
Seller	Interested in listing and selling a property	Home value, listing timeline, prep, listing consult
Mixed	Multiple intents	Typically buying and selling a property, unclear primary intent
Recruit (Lifecycle tier only)	Interested in joining your brokerage	Joining inquiry, lead gen support, training

Tip: Lead types reflect the conversation intent and are used for routing – they don’t guarantee what the lead will ultimately do.

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