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Lead fields and parsing
What’s included in a lead, what “email parsing” means, and how to pass cleaner details into your systems.
Select your plan for specific information
What “lead fields” means
Lead notification emails are meant to be actionable at a glance: contact info, intent, and key context from the conversation.
Core vs. Intelligence / Lifecycle expectations
- Core: Structured lead profile typically includes name, email, phone, and conversation context (plus listing and intent like showing request vs. inquiry)
- Intelligence / Lifecycle: Can support richer lead context and routing sophistication (including email parsing workflows where applicable)
What is mail parsing?
Email parsing means the lead email is formatted so downstream systems can reliably extract fields (name, phone, listing address, intent, etc.) for routing / record creation.
Common issues
- Lead emails are filtered / quarantined before they hit the inbox (see deliverability troubleshooting)
- Routing rules point to old recipients
- Tests aren’t triggering a real lead (contact details must be captured)
What “lead fields” means
Lead notification emails are meant to be actionable at a glance: contact info, intent, and key context from the conversation.
Core vs. Intelligence / Lifecycle expectations
- Core: Structured lead profile typically includes name, email, phone, and conversation context (plus listing and intent like showing request vs. inquiry)
- Intelligence / Lifecycle: Can support richer lead context and routing sophistication (including email parsing workflows where applicable)
What is mail parsing?
Email parsing means the lead email is formatted so downstream systems can reliably extract fields (name, phone, listing address, intent, etc.) for routing / record creation.
Common issues
- Lead emails are filtered / quarantined before they hit the inbox (see deliverability troubleshooting)
- Routing rules point to old recipients
- Tests aren’t triggering a real lead (contact details must be captured)
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