Results can show up in a few different ways, and they don’t all mean the same thing. Here’s a quick breakdown of what each result type measures and how to think about it:
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Result type
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What you’ll see
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What it means
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Examples
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Notes
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Engagement signal
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Conversation:
Visitor interacts with the AI assistant
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Visitors are engaging on your listing page instead of bouncing or only skimming.
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- Chats started
- Questions asked
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Engagement ≠ intent – some conversations are simple info-gathering.
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Intent signal
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High-intent signals:
Questions that suggest next steps
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Visitors are moving from browsing to evaluating, comparing, or requesting specifics.
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- “Is this still available?”
- “Can I book a tour?”
- “What’s included?”
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Intent varies by listing. Classifying intent can be explicit (buttons) or inferred (message content).
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Lead signal
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Lead:
Triggers a lead notification email
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A visitor shared contact details or asked to be contacted.
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- Contact info captured
- Request for callback
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Lead quality depends on follow-up speed and routing accuracy. Make sure lead emails go to the right inbox.
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Conversion signal
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Conversion:
A downstream action that you track
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A measurable business outcome that happens after a conversation or lead.
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- Form submission
- Booked showing
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Conversions only work as a metric once agreed on what counts and how it’s tracked.
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