Branding, placement, and page targeting

Covers where the widget appears by tier, how branding is applied, how to exclude specific pages by URL pattern, and common placement issues to check.

Last Updated: Feb 25, 2026

Select your plan for specific information

Widget placement by tier

  • Core: listing detail pages only
  • Intelligence / Lifecycle: sitewide

Branding basics

During setup, you provide your brand color (and other basics). That ensures the widget visually matches your site.

Excluding specific pages (when you need to)

Pages can be excluded by URL pattern (ex. to exclude certain pages). Depending on your site, your web vendor may need to implement exclusion rules.

Important limitation

  • Roof AI does not support running on subdomains.

Quick checklist

  • Widget appears on the correct pages (tier-based)
  • Brand color and name look right
  • Widget loads on mobile
  • No CSS overlay blocks it (common with sticky footers or cookie banners)